Mr. Chong Tin Yam, Alex

Company team

Vice Chairman

Mr. Chong Tin Yam, Alex

Co-founder and CEO

4arts media group

Alex Chong is currently the Chief Executive Officer of 4Arts Media Group, an exclusive content provider to the “Chaoyi” channel of the PRC’s online news media “Tian Tian Online”.

Prior to co-founding 4Arts, Alex has cultivated nearly 18 years of entertainment, investment and financial advisory experiences in the Greater China, Japan, South Korea, Singapore and the US markets. From 2016 to 2018, Alex was appointed as the Chief Executive Officer and Executive Director of Asia Fashion Holdings Limited, a company listed on the Main Board of the Singapore Stock Exchange. He was mainly responsible for overseeing the group’s entertainment-related operations in Hong Kong, Singapore and PRC markets.

Aside from the entertainment business, Alex has also been actively involved in the provision of advisory services in structuring of initial public offerings and secondary capital raising transactions, mergers and acquisitions and other investment related transactions for listed companies and private venture groups from diversified industry sectors such as IT, gaming and entertainment, retail and property development.

From 2013 to 2016, Alex was a director of Viriathus Capital LLC overseeing the US based investment bank’s Asia operation. In 2008, he advised the Hong Kong GEM Board Listed Loto Interactive Limited (formerly known as MelcoLot Limited) in developing South Korea’s lottery market and had successfully procured the exclusive license to operate the national online lottery business in South Korea. From 2006 to 2008, he served as a member of the Board of Directors of the Singapore Main Board Listed NutryFarm International Limited as its non-executive director to provide guidance in the strategies and operations of the group, in particular in the areas of investments, M&A and other financial related corporate exercises.

Prior to commencing his commercial career in 2001, Alex spent 5 years working for the Hong Kong Government in the financial regulatory sector.

Alex received a Bachelor of Commerce Degree in Finance with honors from the University of Toronto and is a Certified Management Accountant (Australia).